Saturday, April 13, 2013

The frontline international luxury prices surge ahead

             
LONDON February 26 news: According to the Labor newspaper reported that in recent years, luxury items such as a "pet" bad princess, at least once or twice a year price increases not only did not lose popularity, but let consumers accustomed to the temper of the "Princess" that come after the Spring Festival, of Bacheng luxury brands to usher in the "up" tide early . Recently, Chanel, Bulgari, Dior, LV, 11 first-tier international brands have raised prices, including high-end cosmetics still reelection prices top of the charts, the highest increase of about 30%. the price increases

Bacheng brand

in early January, SK-Ⅱ the first part of product price increases, although the increase is not large, but the price of multi-selling classic, and in addition to the brand part of the new, 80% of the products have prices, or in the 5% -30%. Followed by Chanel in mid-January, the worldwide price adjustment, rose 7% to 30%, involved, including skin care http://www.topcartierhk.com/, makeup, perfume category. As a high-end cosmetics honorary member of Dior, followed by February 1 of its cosmetics global prices, the average rose about 20%.

is more than cosmetic, the PRADA every year in February, July price to make adjustments, and the price increases during the Spring Festival this year. In the 19th of the same month, LVMH's luxury brand LV, a new round of global price increases, including the smallest increase of the continent. The reasons for this round of price adjustment is affected by the LVHM insiders changes in brand effect multifaceted, LVHM recently decided to scale back the stores raise prices. Another source said that the LV series of major package this year will reproduce an increase ranging from 4-15% price increase, a popular domestic speedy30 prices rose to 6,500 yuan from 6,100 yuan.

, Bvlgari, Cartier jewelry brand, also confirmed a price adjustment news. February 1, Bulgari price adjustment, the last price adjustment is probably in July last year. The Cartier also in February partially raised, or about 5%.

Although 80% of the brand about "going up", "big" tolerant, BURBERRY and rookie brands CELINE none of the current price adjustment movement. OMEGA although not price adjustment, but the news that did not rise last year, and this year should be "action".

the pace of expansion in China pause

side prices fiery, there suddenly slam the brakes ", more luxury brands like strips swallow the slower" Snake " ultimately the pace of store expansion in China in the Year of the Snake pause. During the Spring Festival, following LV expressly not in the second and third tier cities continue to shop, Gucci also announced a slowdown in the development plan in China. A few days ago, chairman of the luxury goods group PPR CEO Francois? Henri? Pino announced trapped in traffic and profits decline, will stop the Gucci brand expansion in mainland China in 2013, its original year in China plans to build 10-15 stores downsizing 3-4, and alteration, renovation of existing stores mainly.

According to the report released by Louis Vuitton in 2012 in all of its business category sales showed solid growth, the only decline in performance in China. Burberry released data also show that, in 2012, the growth rate of sales in the Asia-Pacific market, mainly in China fell to 16% from 67% in the same period. Fall digital multi-brand luxury business in China cast a shadow, but at the same time show that the luxury market in China has entered the winter.

According to the data shows that in 2012 the Chinese luxury consumption 60% of the total, only 40% of consumption generated from the local market overseas. Insiders said that the domestic luxury sales do not increase, nor down prices, domestic counter price difference is too large compared with the price of foreign counter, which is the main cause of rising drive consumption abroad.

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